A self-mastery system for men and women building power from the ground up.
Welcome to GRNDWORK
This is where personal power begins.
GRNDWORK helps you build real discipline, develop foundational strength, and reset your life from the root. If you're tired of inconsistency, distraction, and lack of structure — this is your reset protocol.
This is for men and women ready to handle their business, rebuild their body, and sharpen their mind.
What You’ll Find Inside GRNDWORK
01. The Daily Discipline Protocol
Format: Downloadable Tracker + Video Guide + Audio Companion
Theme: Become unshakable by mastering small daily wins.
Includes:
30-Day Discipline Tracker PDF
“Earn Your Routine” morning & evening planner
Audio affirmations: “Discipline is Devotion”
Weekly reflection prompts to reframe inconsistency
Result: You’ll rebuild consistency, rewrite your personal code, and stop abandoning yourself.
02. The Foundation Strength Program
Format: 6-Week Training Guide + Video Library
Theme: Functional, equipment-light strength for beginners & rebuilders.
Includes:
3 full-body workouts per week
Weekly mobility & core routines
Movement demo videos
Recovery + rest rituals
Result: Build your strength base, correct weak patterns, and prepare for advanced performance.
03. Self-Respect Habits Guide
Format: eBook + 21-Day Challenge
Theme: Rebuild your relationship with discipline, boundaries, and personal identity.
Includes:
21 daily behavior prompts
Boundaries + self-leadership worksheets
Weekly challenge checklists
Result: You’ll set stronger boundaries, stop self-sabotaging, and begin to feel aligned in your own skin again.
Who GRNDWORK is Built For
First responders, tactical athletes, or men & women reclaiming discipline
Beginners in fitness or people restarting after burnout or injury
Entrepreneurs and creatives needing more structure and energy management
Anyone who feels scattered, ungrounded, or stuck in survival mode
How It Works
All content is self-paced and fully downloadable
No logins or apps required — your schedule, your rules
You’ll receive access to protocols instantly upon purchase
Optional coaching is available only through high-ticket application
Want 1:1 Guidance?
High-Ticket GRNDWORK Coaching includes:
Private coaching calls
Weekly accountability
Customized strength + lifestyle protocol
[Apply for Coaching below]
Ready to Build from the Core?
Get personalized training and nutrition that prioritizes your goals
Have someone in your corner 100% invested
in you reaching your goals.
“I read your message about switching out jump rope for the battle rope! Love the effort!”
Coaching that’s focused on holding you accountable to your goals.
“Nice PR on the sled today, Michael!”
Maximize your workouts with the right exercises and see results sooner.
“Sam! Way to go above and beyond with the extra steps today!”
How it Works
Step 1 - Greetings!
Apply for online coaching. We will contact you within 24-48 hours to schedule a call. Your coach will learn more about your life plus fitness-related details like your goals, equipment and injury history.
Step 2 - Follow the Plan
Your coach checks on your progress weekly to keep you accountable, celebrate wins or just say hello.
Step 3 - Work Together
Your coach publishes your workout plan 2 weeks in advance. They create each workout from templates or scratch, hand-selecting from over 500 exercises.
Step 4 - Track Results
Your coach takes your feedback and data from your workouts to refine your plan and accelerate results.
Having someone in your corner makes all the difference.
Whether you’re getting back in shape or training for a marathon, you don’t have to go it alone. Let a coach with precision and expertise guide you to your goals.
Troy Ferguson
FOUNDER/Coach
Ariel Barley
FOUNDER/Coach
Fitness that Fits Your Schedule
Choose a Program or Service that gives value to your lifestyle. Book a massage at home to save travel time better spent with family.
On your Time
Save time, at home or in the gym, workout with a plan. Get Stretching and Bodywork without leaving home home.
Support & Accountability
Habit and Progress Tracking to keep you on the right path.
Coaching & General Questions
Get answers to your coaching and general questions from expert coaches through in-app messaging.
Have All Your Workouts Planned
Services
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programs to help stay on track during transitions:
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Nutrition and fitness go hand in hand, and our Nutrition Support and Strength and Endurance Training service is tailored to help you maximize your potential. This comprehensive program includes:
Nutrition Support: Receive personalized nutrition plans that are tailored to your specific goals, whether it’s weight loss, muscle gain, or overall health improvement. Our plans include balanced meal suggestions, portion control tips, and grocery lists to simplify your healthy eating journey.
Strength Training: We design strength training routines that challenge your muscles and promote growth. Our programs include a variety of exercises to target all major muscle groups, ensuring balanced development.
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Experience the ultimate in recovery and relaxation with our Neuromuscular Myofascial Massage Therapy, provided by Troy, our expert massage therapist. This specialized service is designed to alleviate muscle tension, improve mobility, and enhance overall physical performance.
Neuromuscular Myofascial Massage Therapy: This therapeutic technique targets specific muscle groups and fascia to release tightness, reduce pain, and improve flexibility. Whether you're recovering from an injury, experiencing chronic muscle tension, or simply seeking relaxation, Troy's skilled hands will help you feel rejuvenated and ready to tackle your fitness goals.